SXSW 2023
Empowering Australia’s Indigenous Youth With Purpose
Description:
From birth, the odds are stacked against Indigenous kids in Australia. In a country where First Nations people make up less than 5% of the population, Indigenous youth account for 80% of all 10-year-olds behind bars.
It is with this in mind that Indigenous rapper Nooky recognised the need to create a platform to give the generations something to aspire to, to unlock their own Warrior spirit, and drive positive change.
Join R/GA and Nooky as they discuss the partnership and creation of a brand and platform that help the next generation of Australians to “see it to be it”.
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Takeaways
- Representation matters. As an industry, we need to put our money where our mouths are.
- Building a social cause doesn’t mean brand design needs to take a backseat – it should be a point of focus.
- We can all play a part in bringing equity and justice, with the gifts we have been given.
Speakers
- Ben Miles, Executive Creative Director, Brand Design and Consulting, R/GA
Organizer
Diane Leow, Director, Marketing And Communications (Asia, Australia), R/GA
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