SXSW 2023
Navigating what’s NEXT: Web3 Creator Economy
Description:
In this session, experts from GigLabs, Cornerstone Metaverse and TBWA will explore how the driving forces that have funded & fuelled creativity for centuries are flipping in favor of web3 creators & communities. In a time where the best web3 creators aren’t found within brands’ walls, but thriving independently, the opportunity lies in collaboration, not competition.
Informed by NEXT, TBWA’s global innovation platform designed to shape the future of brand experiences, this session will discuss how brands can tap into the web3 creator economy by opening up their businesses & allowing creators to adapt & remix IP.
From embracing open source values & decentralized tools, to the practical advice needed for new brands entering the space, all essentials will be digestible & actionable.
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Takeaways
- How the web3 creator economy is flipping the power structures that fund and fuel creativity
- How brands can embrace open source thinking and decentralization to enable more creativity
- How brands can navigate and enter the web3 space authentically
Speakers
- Matthew Moran, Global Strategy Director, TBWA
- Laura Olin, Chief Operating Officer & Partner, Cornerstone by ZOAN
Organizer
Charlotte Huntley, Program Coordiantor, TBWA
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