Love Has No Labels: Redefining the PSA

Description:

The PSA is a time honored platform that has drawn the attention of the public to pertinent causes. Recent events have shown that attention is no longer enough. How do you cut to the core of societal issues without defaulting to "PSA-washing", while sparking societal change? This discussion will focus on the how The Ad Council, alongside longtime partner, R/GA, have created an enduring, multi-media 2022 Love Has No Labels campaign "Love Lives On" intending to reignite an audience desensitized to daily updates of violence, to drive action against racism and prejudice, one act at a time. Hear from key players behind the scenes on how this initiative came to be, and why they didn’t shy away from creating a message for this moment in time. A message that needs to be spread, heard and repeated.