Surveilling Myself

Description:

Designer and strategist Rusty Kocian has spent his career designing personalized experiences for brands to use in identifying and guiding user behavior. Now he wants to turn that mirror on himself, to better understand what he projects, and to create digital replicas to act on his behalf. As the conversation heats up around the metaverse, how hard will it be to raise a digital twin? In a series of experiments, Rusty will explore what it takes to track his own behavior across platforms, learn how to use that data to create accurate profiles, and determine how to direct them in performing progressively sophisticated tasks — for Rusty, as Rusty. He’ll share how he did it, what he learned about himself, and what happens next as we all work to imagine a better future for ourselves and our data