SXSW 2023
Has Advertising Forgotten About Men?
Description:
Much time (quite rightly) has been given to how advertising portrays women, but less to how it portrays men. Perhaps because men have fared better over time? Or because the topic is too nuanced to address? Or because the prevailing feeling is that there is no problem? But as author & documentary-maker Tim Samuels states: “Of the 200,000 years homo sapiens has been wandering this planet, this has to be the most absurd & challenging time to be a man.” Our lively debate will discuss: does advertising adequately represent men? And what changes should it consider, in order to benefit not just men, but all of society? This is supported by groundbreaking research into public opinion on male gender representation in the UK & USA, pioneered by VCCP for SXSW 2023.
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Other Resources / Information
Takeaways
- Evidence and opinion on the need for improved male representation in advertising, media and culture.
- 10 ways brands can better represent men in advertising comms.
- The potential impact of better male representation on brand sales.
Speakers
- Charlie Gavshon-Kirkbride, Group Planning Director, VCCP
- Iman Amrani, Journalist, The Guardian
- Tim Samuels, Documentary Filmmaker, BBC and National Geographic Broadcaster, Journalist and Author, BBC, National Geographic (among others)
Organizer
Connie Marshall, Senior Planner, VCCP
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