SXSW 2023

Closing the Gender Gap in Web3

Description:

It's easy to feel like you don't fit in the blockchain-based web3. Whether you're a seasoned programmer or just curious, Web3 may seem intimidating and not always welcoming. This is especially true for women who are often excluded from decision-making about new technologies and their impact on wider society. Since blockchain might underlie new social & financial systems that affect us all, inclusivity is essential. People working in blockchain say: "We're building a new internet, a new world, open, fair, democratic". When it's only men building this, a uniform world results.

Cartesi Foundation & Pulsar analyzed how female & non-binary communities talk online about Web3, NFTs, Crypto, and DAOs: in this session we'll show audiences how to attract a more diverse crowd to this new space.


Additional Supporting Materials


Takeaways

  1. How female and non-binary communities speak and are spoken about in relation to Web3, NFTs, Cryptocurrencies and DAOs.
  2. The attitudes, behaviors and mindsets of female and non-binary audiences display towards participating in these spaces.
  3. How blockchain and tech brands can get better at creating more inclusive, democratic and equal environments.

Speakers

  • Nathalie Brähler, Head of Marketing & Brand, Cartesi
  • Francesco D'Orazio, CEO and Co-Founder, Pulsar Platform

Organizer

Davide Berretta, Vp Marketing, Pulsar


Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate


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