SXSW 2023

The Future of Marketing: Brand Love Meets AI


We wear t-shirts, drink water, and strive to nourish our bodies. So companies set out to identify, make, and sell the things we want and need in the ways we want and need them. Marketing should be straightforward, right? Wrong. Marketing isn’t just about a product, it’s about meeting needs, solving problems, and understanding people.

But how do you learn the nuances, interests, values, and motivations across millions or billions of people with millions of differences? At some point, your business needs to grow its ability to meaningfully use the data it has.

Enter AI.

In this panel, you’ll hear from thought leaders from Esker, Liquid Death, and Fresh Clean Tees on how to break through the noise of marketing and develop customers into brand evangelists, with the help of AI.

Related Media


  1. How to craft a brand story that attracts the audiences you want to join you
  2. Strategies to uncover intriguing data-centric insights to help people connect with your brand
  3. Where to leverage AI and Machine Learning capabilities in your marketing strategy



Tess Pfeifle, Marketing Communications Manager, Postclick

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Beginner

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