SXSW 2023
The Intelligent Creativity Process
Description:
The quality management challenge is obvious in the risk-averse, highly regulated industries where mistakes come with a financial penalty. But, given the cost of customer backlashes these days, brands in every industry must carefully consider all risks related to misrepresentation.
The intelligent creativity process aims to tame this content monster by automating parts of the content and creative life cycle to make the best use of both humans and technology. A new AI-powered tool from Wunderman Thompson sits at the heart of this process.
This session will introduce you to Brand Guardian and walk you through a demo and some examples of how it’s revolutionising content quality management. In an always-on, omnichannel world every content team needs safeguards.
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Takeaways
- An understanding of how AI can help organisations to measure and control content quality at scale.
- A hands-on view of how Brand Guardian could work as part of a content creation team.
- A clear understanding of why getting this right is so important for brands.
Speakers
- Mateusz Chrominski, Software Products Director, Wunderman Thompson Technology
Organizer
Mateusz Chrominski, Software Products Director, Wunderman Thompson Technology
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