SXSW 2023

Worth(less) NFTs: Sports Gift to Humanity?


What if NFTs were free and therefore worthless? What if there was no obvious secondary market or utilities to increase value? This sporting panel will be facing off in a debate over how NFTs granted to players will shift the landscape of the sports player CV and their contribution to society? We will find out if players will be racing to claim these NFTs or will they be collecting dust in some obscure digital wallet. Find out where these industry captains stand. Could this grow fanbases and reach new communities or get struck out in the first inning? Where will FIFA side? Will the Premier League take the winning shot? How will ESports fire back? Join these industry leaders as they take the lead in this SWSX exclusive debate.

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  1. NFTs awarded to sports players will replace current award structure and charitable partnerships. The value of these NFTs is the impact to humanity.
  2. There needs to be a standardised platform which players, sponsors and fans can all access to view their favourite players' NFT collection.
  3. There is a secondary market for players, but will players their agents and the media be able to spot the opportunity?



Elizabeth Johnson, CEO, Umbrella

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Sports
  • Track 2
  • Level: Beginner

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