SXSW 2023
AI & Cultural Trends: How Data Forecasts Futures
Description:
Trends are trending. Forecasts are dime a dozen. And everyone today has a prediction. From private equity firms and fashion houses, to creative agencies and pet food startups, all are relying upon published trend reports to inform strategies. But how biased are these reports' claims? After years of analyzing hundreds of trend reports and conducting experiments with AI, new findings reveal: The trends reported as "most important" are not as impactful as we once thought. According to millions of cultural data points, the humans are off. In this panel, we'll unpack our series of hypotheses and experiments, the problems with trend reports, and the emerging future of trend research alongside AI.
Other Resources / Information
Takeaways
- What are the most impactful cultural trends this year (according to humans vs. AI, and globally vs. the U.S.)?
- What are the best roles for humans vs. AI in a successfully orchestrated cultural intelligence system?
- How can trend spotters and market researchers think about emerging social shifts without adding bias?
Speakers
- Matt Klein, Cultural Strategist & Advisor, Zine
- Miroslav Dimitrov, President, NWO.ai
- Sarah DaVanzo, Chief Data Officer, Pierre Fabre
Organizer
Matt Klein, Cultural Strategist & Advisor, Zine
SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.
Add Comments