SXSW 2023

Redesigning Sports for the Next-Gen Fan

Description:

The next generation of sports fans are radically different: diverse, media savvy, socially aware, equally interested in the drama off the field and the action on the field.Yet most organized sports pivot around the habits and values of older guys shouting at the TV in bars and basement rec rooms.The disconnect is real, and so is the risk for sports businesses that depend on staying relevant in culture. Upcoming leagues and teams have a massive opportunity to overtake the establishment and build their fanbase by designing for the next generation of fans. Technology, media, fan experience, even values and purpose are all part of the playbook.
R/GA invite you to explore the opportunities of designing the future of sports. R/GA works with Angel City FC, the XFL, the Trailblazer studio.

Other Resources / Information

https://www.prnewswire.com/news-releases/billie-jean-king-enterprises-elysian-park-ventures-the-los-angeles-dodgers-and-rga-ventures-to-launch-first-venture-studio-focused-on-women-and-sports-301528163.html

Takeaways

  1. Understand the behaviors and culture of the next generation sports fan
  2. Understand the many dimensions of brand designing in sports: purpose, experience, verbal, visual
  3. Meet the pioneering teams, leagues and companies at the forefront of redesigning to win with today’s fans and today’s culture

Speakers

  • Tom Morton, Global Chief Strategy Officer, R/GA

Organizer

Junaid Mahmood, Global Associate Director Communications, R/GA

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Sports
  • Track 2
  • Level: Advanced
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