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Shooting, Producing, Selling: Secrets of Web TV

The first wave of web was text. Remember Julie Powell's famous food blog -- and how it had no pictures? Along came a more visual web soon after, and now, anyone can be a visual curator with the help of Pinterest. But the next wave is video, and now that our TV's are connecting to the Internet, television studios are devoting more resources than ever to creating killer web TV. The lines between traditional TV and web TV are slowly blurring, creating an opportunity for would-be content creators to get in on the game.

We'll talk with the VP of, one of Bravo's web TV filmmakers, and two web TV hosts to tell you what the forecast looks like for web video. We'll also address practical concerns, like: How do you amass a crew? How do you package your web video series? Should you pitch it to a media company, or go grassroots and promote it yourself? We'll discuss both success stories and flops, arming you with information you need to embark on your own web video project.


  1. In 2012, YouTube starting giving television studios major grants to develop their own "channels" on YouTube. What are some of these channels, and who is the target audience?
  2. What are the ingredients to making a web video? (Videographers, sound crew, editors, graphic design, music ...)
  3. How do you pitch a web video series concept to a media company?
  4. If you are brand new to web video, it will be an investment. Realistically, how much should you expect to budget?
  5. Let's say you've sold your web video series to a media company. How do you promote them and build a viewing audience?



Tolly Moseley, Editor, Austin Eavesdropper

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