SXSW 2023

Bending Reality: How to Create Magic in Design

Description:

Magic and design have one thing in common: both art forms conceal complex solutions to reveal desired outcomes. Magic has been around for thousands of years and many of its principles apply to innovative design to create a larger-than-life experience for users. In this presentation I’ll cover techniques designers can use to create magical interactive experiences, allowing customers to feel the brand as an outcome of vision, values, and strategy. Good design is invisible. Bad design is everywhere. Magical design edits out the moments that make the difference.


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Takeaways

  1. Perception is NOT reality.
  2. Reality has constraints but the perception is bendable.
  3. Manipulating perceptions can achieve an impossible experience in design.

Speakers


Organizer

Umy Boonmarlart, Designer, argodesign


Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Design
  • Track 2
  • Level: Intermediate


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