SXSW 2022

Speak for Yourself

Representation in media has increasingly become a hot-button issue. Marginalized groups, including women, people of color, the LGBT+ community, have for many years been rarely seen and often not heard in news coverage. With local news in crisis across the United States and news deserts growing by the day, issues of representation remain as prevalent as at the industry’s peak, when local news often failed to reflect needs and voices of all the people in a locality. News ownership and leadership, even when well-intentioned and thoughtful, was far from diverse. What interested largely white, male owners and editors defined what made “news.”
How do we change that calculus, broaden our understanding of what "news" is, and truly write for and about the myriad communities across the country?

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Related Media


  1. The initiatives designed to rebuild an equity-centered local news ecosystem
  2. How the industry is shifting at the grass roots in order to make local news more relevant for and accountable to the people it serves
  3. What is at the core of rethinking biases in the newsroom: whose stories are being told, and by whom



Heather Carpenter, Senior Director, Communications, Reuters

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Media Industry
  • Track 2 Culture
  • Level: Intermediate
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