SXSW 2022

Dive into the Metaverse | Ethics in Experiences


Game Technologies are increasingly being used across all areas of media & entertainment. Emerging Tech like AR, XR, AI, Trackers & Sensors, are all being used to create Immersive Experiences that exist both in the virtual world and physical world. Or what many are now calling, The Metaverse.

In this talk, we’ll dive into where The Metaverse came from, what it means for brands, creators and culture at large. We’ll discuss the technology that exists today and where it needs to continue to evolve.

While technology & experiences may be the areas of focus today, we as creators need to look at the ethical implications, as life in virtual worlds becomes a reality. Topics such as identity, data and privacy being just some of the areas that are so important with the growth of the Metaverse

Other Resources / Information


  1. A deep dive into the Metaverse, what it is and where it came from
  2. How this technology can be applied to brands and entertainment
  3. How to navigate and discuss ethical dilemmas that come with the adoption of new technologies


  • Aleissia Laidacker, Global Director of Creative Technology, The Mill


Isabelle du Plessis, Global Director, PR & Communications, The Mill

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Track 2 Tech Industry
  • Level: Beginner

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