SXSW 2022

Brand Experiences: Back to the Future?


Brands experienced a seismic shift when they had to start grappling with the internet from the early 90’s. The possibilities seemed endless but the early realities were limited and future possibilities unclear.

We’re now at a moment where the next evolution of the web is creating opportunities for brands to create entirely new types of immersive content and experiences - delivered via real-time 3D, inherently social, always on and deeply engaging.

This talk will detail out these challenges and opportunities facing brands that need to transition from exceptional IRL experiences to hybrid experiences and fully virtual worlds and offer a point of view and some key tenets that brands can follow to navigate the next computing platform shift.

Other Resources / Information


  1. Helping brands learn from the last 2 iterations of the web to get a headstart with Web 3.0
  2. Decoding the technical components underpinning this next platform shift to build a strategy and roadmap for your brand.
  3. How to use your brand values to guide your explorations in these new virtual spaces.


  • Alex Wills, Chief Experience Officer, The Mill


Isabelle du Plessis, Global Director, PR & Communications, The Mill

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Track 2 Tech Industry
  • Level: Beginner

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