Show me the $: Celebs are out, Social Stars are in
As brands continue to amass an army of loyal followers, will their fellow peers hold more influence than celebrity endorsements?
Mountain Dew has a fan base warmly named Dew Nation – what will their role be in the brand's future? This panel will explore the impact of the social influencer on a brands trajectory, and the shifting priorities of marketing dollars to get the most bang for their buck.
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Additional Supporting Materials
- Investing in an engaged fanbase has the potential to move mountains for your business.
- The importance of relevant brand ambassadors in a sea of cookie cutter sameness.
- How to authentically harness loyal consumers to be your biggest advocates and best assets, without breaking the bank.
- Chris Beresford-Hill, Chief Creative Officer, TBWA\Chiat\Day NY
Asheden Hill, Associate Director of Communications, TBWA Chiat Day NY