SXSW 2022

Show me the $: Celebs are out, Social Stars are in


As brands continue to amass an army of loyal followers, will their fellow peers hold more influence than celebrity endorsements?

Mountain Dew has a fan base warmly named Dew Nation – what will their role be in the brand's future? This panel will explore the impact of the social influencer on a brands trajectory, and the shifting priorities of marketing dollars to get the most bang for their buck.

Other Resources / Information


  1. Investing in an engaged fanbase has the potential to move mountains for your business.
  2. The importance of relevant brand ambassadors in a sea of cookie cutter sameness.
  3. How to authentically harness loyal consumers to be your biggest advocates and best assets, without breaking the bank.



Asheden Hill, Associate Director of Communications, TBWA Chiat Day NY

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: 2050
  • Track 2
  • Level: Intermediate

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