Go Luck Yourself

Description:

Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure. In science, it’s common knowledge that some of the biggest breakthroughs come from “happy accidents.” Or take biomimicry, a universal form of innovation where ideas are sparked by natural occurrences. And in business, luck is how a hunting trip led to the invention of VELCRO®. How a mermaid inspired a famous campaign for Amazon. And how a stolen rabbit spurred on Walt Disney. In this talk, Andy Nairn, one of the world’s top brand strategists, shares seven thought-provoking strategies to stack the odds in your favor. Drawing on everything from architecture to zoology to his own best-selling book, these tips will help anyone responsible for building a brand.