SXSW 2022

Redesigning an Inclusive Virtually-Driven World

Description:

Digital placemaking has become one of the most innovative & economically relevant areas of tech and design—from XR to tech-enabled DOOH. Cultural institutions, hospitality and travel brands, retailers, and citizens have begun to extend their reach into, and leave their mark upon, the digital dimension of public places.
As we reemerge into physical spaces, it is crucial to think spatially about how people connect to one another, how we access and provide data, and how we can create physical and digital 'common ground' through design and storytelling.
But, as our experience of spaces becomes increasingly curated and digital, there are also ethical quandaries: the risks of monopoly; the dangers of extending the 'filter bubble' out into real space; the end of consensus reality.


Related Media


Takeaways

  1. Brands have the responsibility to make equitable & inclusive decisions when developing augmented experiences that blend the virtual and physical world
  2. How can brands positively impact in spaces that are fundamentally changed by emerging technologies?
  3. AR introduces new digital identities to existing physical spaces, how can we keep tech ethical as we head toward an AR-driven digital revolution?

Speakers


Organizer

John James Dudek, Lead Copywriter & Account Mgr, Rebellious PR & Consulting


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2 Culture
  • Level: Advanced


Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.