SXSW 2022

LATINX Pop-Culture During Post-Pandemic Era

Description:

A conversation about the intersection of pop culture, music, marketing & entertainment specifically for the Latinx audience in the US. The discussion will touch on changing consumption patterns and use of technology throughout the pandemic and following, as well as the role Latinx culture has played in the entertainment industry and culture as a whole. Speakers will discuss how these changes have resulted in growing marketing and advertising opportunities.


Other Resources / Information


Takeaways

  1. How is Latinx culture evolving in response to the changing consumption patterns post pandemic? Any new trends?
  2. How does Spanish music play a role in cultural connection for LatinX today?
  3. How can artists, publishers, entertainment advertisers work together to create a bigger impact in an ad marketplace where there's still room for growt

Speakers


Organizer

Meredith Nadeau, Associate Director, Brand Marketing & Communications, The Orchard


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2 Culture
  • Level: Intermediate


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