SXSW 2022

Good Tech vs. Bad Tech: The Next Wellness War


We live in the techtopia that generations before us only dreamed of. But we’re beginning to realize that not all technological progress is worthy of applause. As wellness concerns but big tech in the hot seat, emerging startups are promising a better way forward. Ex-employees of big tech companies are spearheading more ethical solutions to the very problems they helped create. Aebeze Labs is championing digital nutrition as the pathway to healthier content consumption. And apps like Moment are helping us break our bad screen time habits. Will these new solutions force the major players to get on the right side of innovation? Or is it too little too late?

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  1. The panel will discuss the lines that separate good tech vs. bad tech.
  2. We'll explore the players, policies, notifications, nudges, and design tweaks that are helping us forge a healthier relationship with tech.
  3. Backslash will unpack how we can avoid making the same mistakes going forward and move towards an era of well-balanced, complimentary tech.



Cecelia Girr, Director of Cultural Strategy, TBWA Worldwide

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Tech Industry
  • Track 2 Culture
  • Level: Intermediate

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