SXSW 2022

Building Institutions for Design Innovation


Panelists Dr. Mehmet Baytas and Timmy Ghiurau will discuss experiences in building institutions for design innovation; comparing experiences spanning university labs, startups, corporations in Europe (primarily Sweden, Denmark, Romania, and Turkey). The focus will be on intersections of product design, computer science, business innovation, research funding and policy. Other panelists TBA.

Other Resources / Information


  1. A full picture of the European ecosystem for research and innovation in design and technology
  2. Insights on how startups, academia, corporations, and policymakers differ and harmonize in their approaches to design innovation
  3. Insights on how the European ecosystem for design innovation can be enhanced, and how Innovators worldwide can learn from each other



Mehmet Aydın Baytaş, Founder, Design Disciplin

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Design
  • Track 2
  • Level: Advanced

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