SXSW 2022
Building the Future of Fan Engagement
Description:
Activating a fan base has evolved tremendously over the years. As fans’ expectations continue to transform, how can brands deliver an experience that offers a deeper level of engagement? Riot Games leveled up their approach by creating an immersive experiential campaign for one of their most beloved titles, that explores the convergence of music and interactive, expanding the definition of what gaming can be.
Other Resources / Information
Takeaways
- How a brand responds to the passion of the superfan to make them feel heard
- How to build an immersive experience focused on celebrating fandoms
- How to create moments that leave lasting impressions
Speakers
- Beckett Snedeker-Short, Creative Lead, Riot Games
- Toa Dunn, Head of Riot Games Music, Riot Games
- Brien Holman, Executive Creative Director, We Are Royale
- Mike Arcangeli, Associate Creative Director, We Are Royale
Organizer
Heidi Netzley, Director of Business Development, We Are Royale
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