SXSW 2022

Building the Future of Fan Engagement

Description:

Activating a fan base has evolved tremendously over the years. As fans’ expectations continue to transform, how can brands deliver an experience that offers a deeper level of engagement? Riot Games leveled up their approach by creating an immersive experiential campaign for one of their most beloved titles, that explores the convergence of music and interactive, expanding the definition of what gaming can be.


Other Resources / Information


Takeaways

  1. How a brand responds to the passion of the superfan to make them feel heard
  2. How to build an immersive experience focused on celebrating fandoms
  3. How to create moments that leave lasting impressions

Speakers


Organizer

Heidi Netzley, Director of Business Development, We Are Royale


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2 Game Industry
  • Level: Advanced


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