SXSW 2022
New Tools, New Rules: AI Revolution in Music
Description:
As the call for new types of (branded) content grow -- across evolving forms of media -- so has the role of the creator in responding to each new brief. As such, composers, sound designers and other melody makers have turned to new tools, including artificial intelligence, to allow them to more nimbly adapt to the changing media landscape and the demands of the consumer. We’ll discuss the growing interdependence with AI as well as how AI can change the next 20 years of creative content and technology, in the same way digital recording software enabled anyone to create music (eventually revolutionizing the music industry via streaming) just 20 years ago.
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Takeaways
- How does artificial intelligence (AI) software stand to transform the music industry?
- How can AI for music be helpful when crafting music and sound for branded content?
- How will AI and music be intertwined in 20 years?
Speakers
- Rob Barbato, Executive Creative Director, Squeak E. Clean Studios
- Jonathan Bailey, Chief Technology Officer, Izotope
- Ryan Steelberg, President, Veritone
- Amanda Patterson, Head of Production, Squeak E. Clean Studios
Organizer
Jenna Wigman, VP/Partner, Press Kitchen
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