SXSW 2022

New Tools, New Rules: AI Revolution in Music

Description:

As the call for new types of (branded) content grow -- across evolving forms of media -- so has the role of the creator in responding to each new brief. As such, composers, sound designers and other melody makers have turned to new tools, including artificial intelligence, to allow them to more nimbly adapt to the changing media landscape and the demands of the consumer. We’ll discuss the growing interdependence with AI as well as how AI can change the next 20 years of creative content and technology, in the same way digital recording software enabled anyone to create music (eventually revolutionizing the music industry via streaming) just 20 years ago.


Related Media


Takeaways

  1. How does artificial intelligence (AI) software stand to transform the music industry?
  2. How can AI for music be helpful when crafting music and sound for branded content?
  3. How will AI and music be intertwined in 20 years?

Speakers


Organizer

Jenna Wigman, VP/Partner, Press Kitchen


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Future of Music
  • Track 2 Advertising & Brand Experience
  • Level: Advanced


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