SXSW 2022

Super Heroes and Villains: a New era of Education


The power of books never wanes. Nor does the importance of inclusive representation.

And while comic books and insurance rarely go hand in hand, as part of Travelers’ Unfinished Stories brand platform and ongoing efforts to raise awareness for the dangers of distracted driving, Zaadii: The Legend of Z-Hawk was born.

Additional Supporting Materials


  1. In an era of rising digital video consumption, design and the written word has never been stronger.
  2. Learn how the passion and spirit of one young mind can change the actions of others for years to come.
  3. In a world of monotony, unique brand platforms continue to break through the noise.



Asheden Hill, Associate Director of Communications, TBWA Chiat Day NY

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Design
  • Track 2
  • Level: Intermediate

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