The New Creator Economy
The Creator Economy is booming. Catalyzed by the global pandemic, billion-dollar investments from platforms like TikTok & Facebook, and consumer behavior changes, the rise of creator-built businesses and product partnerships provides key insights into the future of commerce and the creative ecosystem. Explore the multi-dimensional strategy behind content creation, how platforms & technology are transforming the creator experience, and the new wave of creator brands. Our panel of industry experts and digital talent will discuss a multitude of topics ranging from creator-centric brand building to e-commerce incrementality and sustainability.
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Additional Supporting Materials
- How are creators thinking about the strategic balance between content, community, and commerce?
- What is the correlation between elevating the creator experience and creator commerce?
- How can brands begin to think about creators more holistically in all areas of marketing - from awareness to consideration to conversion?
Deesha Tank, Corporate Communications Manager, The Digital Brand Architects