SXSW 2022

The New Creator Economy

The Creator Economy is booming. Catalyzed by the global pandemic, billion-dollar investments from platforms like TikTok & Facebook, and consumer behavior changes, the rise of creator-built businesses and product partnerships provides key insights into the future of commerce and the creative ecosystem. Explore the multi-dimensional strategy behind content creation, how platforms & technology are transforming the creator experience, and the new wave of creator brands. Our panel of industry experts and digital talent will discuss a multitude of topics ranging from creator-centric brand building to e-commerce incrementality and sustainability.

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  1. How are creators thinking about the strategic balance between content, community, and commerce?
  2. What is the correlation between elevating the creator experience and creator commerce?
  3. How can brands begin to think about creators more holistically in all areas of marketing - from awareness to consideration to conversion?



Deesha Tank, Corporate Communications Manager, The Digital Brand Architects

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate
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