SXSW 2022
The New Creator Economy
Description:
The Creator Economy is booming. Catalyzed by the global pandemic, billion-dollar investments from platforms like TikTok & Facebook, and consumer behavior changes, the rise of creator-built businesses and product partnerships provides key insights into the future of commerce and the creative ecosystem. Explore the multi-dimensional strategy behind content creation, how platforms & technology are transforming the creator experience, and the new wave of creator brands. Our panel of industry experts and digital talent will discuss a multitude of topics ranging from creator-centric brand building to e-commerce incrementality and sustainability.
Additional Supporting Materials
Takeaways
- How are creators thinking about the strategic balance between content, community, and commerce?
- What is the correlation between elevating the creator experience and creator commerce?
- How can brands begin to think about creators more holistically in all areas of marketing - from awareness to consideration to conversion?
Speakers
- Vanessa Flaherty, EVP of Talent Management, Digital Brand Architects
- Tim Sovay, Chief Operating Officer, CreatorIQ, CreatorIQ
- Lauryn Bosstick, Founder, The Skinny Confidential
- Aditi Banga, Shopping Partnerships Lead, Instagram
Organizer
Deesha Tank, Corporate Communications Manager, The Digital Brand Architects
SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.
Add Comments