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SXSW 2022

How to (Finally) Move Your Community Off Facebook

Two media and publishing vets — with similar audiences — will talk about the two very different approaches they chose to move their communities off Facebook to paid subscription memberships and why. Margit Detweiler, who runs the platform TueNight moved her community to the Mighty Networks platform; Nina Collins, founder of The Woolfer, who started her community in 2016 on Facebook, left in 2019 for a customized app powered by Top Fan, and in 2020 sold her business to tech start-up Revel where they are now rebuilding from the ground up.

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  1. Learn the steps to moving off Facebook, how, why, and when to do it and whether to charge a subscription fee
  2. Secrets to sustaining that community once you’re off the Facebook firehose
  3. Get pros and cons to a variety of digital community alternatives to Facebook



Margit Detweiler, Founder & Publisher, TueNight LLC

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Media Industry
  • Track 2 Tech Industry
  • Level: Intermediate
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