SXSW 2022
Designing for Disabilities & Product Innovation
Description:
Creating products for people with disabilities, not just those in the mainstream, is the best way to drive innovation, with companies 1.7 times more likely to be successful if they are inclusive.
Take the touchscreen, originally developed by a University of Delaware researcher to help overcome carpal tunnel syndrome. It's now one of the world’s most popular and intuitive interfaces.
Despite 1 in 4 Americans having a disability, products and experiences are still not created with this community in mind. We have been approaching product design wrong for years.
Wunderman Thompson is proud to be leading the movement as the first agency to build an Inclusive Experience Practice helping some of the world’s biggest businesses create accessible products, services and communications.
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Takeaways
- Inclusive design methodology builds a stronger world through life-changing examples (Degree Inclusive, the first inclusive deodorant for the disabled)
- Always check for diverse advertising. It could be non-existent in your brand or company, and we’ll guide and show you how to make sure it's noticed.
- Beyond the market represented by any one segment, designing around disabilities to improve user experience can have unexpected benefits.
Speakers
- Christina Mallon, Global Inclusive Design Lead, Wunderman Thompson
- Aline Santos, Chief Brand Officer and Chief Equity Diversity & Inclusion Officer, Unilever
Organizer
Christina Mallon, Global Inclusive Design Lead, Wunderman Thompson
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