SXSW 2022

Decoding Inspiration: Mapping Human Emotion

Description:

Inspiration is a vital part of the human condition. What inspires people and why has long been a mystery. Until now.

A breakthrough study from Wunderman Thompson shows that more than 16,000 globally believe inspiration is more important than sex.

Globally, people rate the importance of inspiration in their lives OVER sleep, treats for self, and physical intimacy. In short, inspiration is vital to our lives (80%).

Wunderman Thompson wants to get to the bottom of why inspiration matters so much. From around the world, people shared with the agency details of what inspires them in all aspects of their lives, and why.

From these insights, Wunderman Thompson cracked the code on inspiration.


Other Resources / Information


Takeaways

  1. There is an academic link between inspiration and wellbeing.
  2. Truth appears to emerge as an enabling factor.
  3. Innovative brands address this need by designing fact-vetting solutions and provide relief for those who value truth but struggle finding it.

Speakers


Organizer

Elizabeth Cherian, Emea Director, Intelligence, Wunderman Thompson


Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Culture
  • Track 2 Advertising & Brand Experience
  • Level: Beginner


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