Stop Taking Yourself Too Seriously in Creativity

Description:

Between awards, lavish events for clients and conference schmooze-fests, advertising may have come a long way since the ‘Mad Men’ days, but the rat race towards being the ‘coolest’ or the ‘trendiest’ is still undeniably real. While celebrating creativity and cultivating industry relationships are integral to pushing the envelope for branded content, the advertising industry has a problem with wasting too much energy taking itself too seriously. Let’s be honest: most of us were NOT cool in high school, so isn’t it time to embrace our misfit superpower to bring more fun to the creative work we are so passionate about?

Industry experts will discuss how leaning further into the joy and the enjoyment of the creative process has allowed them to be their most creative.