SXSW 2022

Stop Taking Yourself Too Seriously in Creativity


Between awards, lavish events for clients and conference schmooze-fests, advertising may have come a long way since the ‘Mad Men’ days, but the rat race towards being the ‘coolest’ or the ‘trendiest’ is still undeniably real. While celebrating creativity and cultivating industry relationships are integral to pushing the envelope for branded content, the advertising industry has a problem with wasting too much energy taking itself too seriously. Let’s be honest: most of us were NOT cool in high school, so isn’t it time to embrace our misfit superpower to bring more fun to the creative work we are so passionate about?

Industry experts will discuss how leaning further into the joy and the enjoyment of the creative process has allowed them to be their most creative.

Other Resources / Information


  1. How can we look beyond industry expectations and find fresh inspiration for creativity?
  2. What is a path forward for how the advertising industry can disrupt its celebration of creativity to provide more inspiration and education?
  3. How can we still bring joy to the creative work in advertising while dealing with accelerated deadlines and shrinking budgets?


  • Daniel DelPurgatorio, Executive Creative Director, ATKPLN
  • Jeff Benjamin, Chief Creative Officer, Tombras
  • Linda Codega, Features Editor,
  • Amanda Burger, Senior Copywriter, 72andSunny


Jenna Wigman, VP/Partner, Press Kitchen

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Beginner

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