SXSW 2022

Experience Design: Updating the Pitch Toolkit


As experience designers, we’re more frequently becoming tasked with the ideation and development of groundbreaking, novel experiences.

There’s a key challenge facing designers seeking to push technological and conceptual boundaries: “How do I pitch my idea if it’s never been done before?” The age-old reality that many in our industry grapple with is attempting to pitch new experiences in traditional frameworks. When an idea exceeds the capabilities of our available pitch-craft, the idea usually dies. That means it’s time for us to finally reassess our pitch toolkit.

Hosted by two industry veterans, this meet-up will guide participants through a structured “pitch toolkit swap” — examining new techniques, tools, and frameworks to pitch original experience design.

Other Resources / Information


  1. • Participants will walk away with an updated “pitch toolkit” and new perspectives in presentation design.
  2. • From body-storming, role-playing, video documentation, platform hacks — we’ll discuss prototyping that activate the imagination of the client.
  3. • New and unconventional methods that have been used in successful presentations (i.e., video walk-throughs, DIY zines, role playing).



Nicholas Todd, Experience Design Lead, Media Arts Lab

Meta Information:

  • Event: SXSW
  • Format: Meet Up
  • Track: Design
  • Track 2 Advertising & Brand Experience
  • Level: Intermediate

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