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SXSW 2022

F*ck Labels: Museums Are The Next Punk Rock

Record labels used to be the repository of cultural milestones, information, and vibe. With the disruption of business and timelines, museums are now the framework to host, spread, and disseminate lessons, ideas, threads, and stories to inform and inspire. How do you get to that point? What’s involved? How can a punk-rock, DIY background, and Nipsey Hussle inspire a new frontier?

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  1. You can do anything.
  2. Understanding the past, informs the present and inspires the future.
  3. Great things happen when you do stuff - nothing happens when you don't.



Martin Atkins, Owner, Invisible Records

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Future of Music
  • Track 2 Culture
  • Level: Intermediate
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