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SXSW 2021

Local News’ Next Wave

The death of local news has been widely reported - but against the odds, multiple media startups are launching local news efforts in several cities around the country this year. Hear from the leaders from some of the latest local media startups about their strategy, business and editorial plans, integrations with social media, and how they intend to make it all work, both during the pandemic and on the other side of it.

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  1. Startups are taking innovative approaches into entering the local news market.
  2. Media companies entering or working the local markets are doing so despite the challenges brought about by the pandemic.
  3. Local media ecosystems are unique, and companies entering local markets have to find positive ways to fit into the communities they cover..


  • Sara Goo, Executive Editor, Axios
  • Elizabeth Green, Co-Founder and CEO, Chalkbeat
  • Warren St. John, President, Patch


Nana Gongadze, Communications Associate, Axios

Meta Information:

  • Tags: Media & Journalism
  • Event: SXSW
  • Format: Panel
  • Track: The Rebirth of Business
  • Level: Beginner
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