SXSW 2021

Shondaland: Innovating Beyond TV

Description:

Known for shifting the content business model with its unprecedented move to Netflix,  Shondaland continues to grow beyond television production. Executives across tv/film creative development, Shondaland Audio podcast and short form content divisions, and Shondaland.com editorial will discuss how the company is making a concerted effort to explore and create synergistic content across the company’s ecosystem. Shondaland has long been known for its innovation and looks to continue disrupting the industry as it broadens its content offerings with partners Hearst Digital Networks, iHeart, streaming giant Netflix, and beyond. Shondaland is a leading content creation company founded by award-winning writer and producer Shonda Rhimes.


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Other Resources / Information


Takeaways

  1. Shondaland is known for innovation and disrupting the industry
  2. Shondaland is growing beyond TV production
  3. Shondaland is continuing to create synergistic content across the company's multiple forms of content

Speakers


Organizer

Evan Hutson, Marketing & Communications, Shondaland


Meta Information:

  • Tags: Film & TV Industry
  • Event: SXSW
  • Format: Panel
  • Track: Transforming the Entertainment Landscape
  • Track 2
  • Level: Advanced


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