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SXSW 2021

The Creator at the Center

The global athletic footwear market is a $70 billion dollar industry yet women of color are disproportionately represented within the design teams behind the product. Brands have an opportunity to play a more active role in the education & development of the consumers that make up the majority of their marketing plans, ensuring that their future workforces are more representative of the people they serve. adidas s.E.E.D. (school for experiential education in design) lives at the intersection of business and education. By investing in creators who have historically faced many barriers to entry and keeping them at the center s.E.E.D. Is transforming the way the industry looks, feels and operates.

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  1. How design thinking harnessed by leadership can create equitable solutions that level the playing field arcoss race, gender & class.
  2. How organizations can hack the design educational system by owning education & manifesting their creative workforce of the future.
  3. Brands can create more relevant, innovative & impactful product by investing in the educational growth of their followers, from consumers to creators.



Cheresse Thornhill, S.E.E.D. / CCO, No Shoes Creative LLC, No Shoes Creative LLC

Meta Information:

  • Tags: Startups, Design
  • Event: SXSW
  • Format: Panel
  • Track: A New Urgency
  • Level: Advanced
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