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SXSW 2021

Are You Ready for Some Streaming?

At the height of lockdown, plenty of athletes filled their time with Instagram-ready workouts and social media boredom-busting activities. But Los Angeles Chargers RB Austin Ekeler saw another opportunity – use gaming to create a community of fans and friends that built two-way engagement. He launched his Twitch stream and quickly welcomed a community of fans.
More a method for gaming, Ekeler has approached his streaming as a modern fan engagement opportunity. Twitch streaming helps him create authentic connections with fans, while providing fans with a unique opportunity to hang out and talk with their favorite player.
Ekeler and popular Twitch streamer Viss will discuss the ways they use Twitch to engage their communities and build connections with their fans.

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  1. New platforms like Twitch can create connection with fans and build community
  2. The interactivity through streaming creates unique opportunities to build brands and develop long-term fans.
  3. Fans expect two-way communication and interaction with personalities on Twitch.



Peter Axtman, PR, Sunshine Sachs

Meta Information:

  • Tags: Sports
  • Event: SXSW
  • Format: Panel
  • Track: Transforming the Entertainment Landscape
  • Level: Beginner
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