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SXSW 2021

Beyond the Black Square: Brands’ Racial Reckoning

Consumers have spoken: Business must address systemic racism. 2020’s reckoning on racial injustice created a new mandate for brands and corporations. In the wake of the brutal killing of George Floyd, Edelman stood up a racial justice communications taskforce to help colleagues and clients not only meet the moment, but work to dismantle systemic racism. Will businesses keep their Instagrammed promises to “do better?” Our panel of marketing, PR, and media experts will discuss the future of brands and marketing in this new context for business and how companies can go beyond the black square to demonstrate their commitment to racial justice.

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Takeaways

  1. How businesses can join the fight for racial justice
  2. What consumers expect from businesses in 2021 when it comes to addressing systemic racism
  3. How brands can illustrate their commitment to advancing justice while selling products

Speakers

  • Jackeline Stewart, U.S. Head of Multicultural Communications, Edelman
  • Esi Bracey, EVP & COO NA Beauty and Personal Care, Unilever
  • Nick Charles, Manager & Editor at Word in Black/Contributing Writer at NBC Blk and Editor/Spokesperson at Save Journalism Project, Word in Black

Organizer

Jackeline Stewart, U.s. Head Of Multicultural Communications, Edelman

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