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SXSW 2021

Creating Change Through an Authentic Partnership

What may seem to many as an unlikely duo – a global entertainment brand and an NGO seeking humanitarian aid – make for a meaningful partnership. Since 2018, WWE and UNICEF USA have worked hand-in-hand to fight global hunger by creating “Kid Power Up”, a series of interactive videos for classrooms to get kids moving while donating healthy food to malnourished children around the world and awarding grants to schools across the country.
Join us on stage with WWE CBO Stephanie McMahon, WWE Superstar Kofi Kingston and UNICEF USA CMO Shelley Diamond, to discuss the value and impact of formulating authentic partnerships and how even the most unexpected partners can unite to create the most impactful change.

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  1. While it may seem like an unlikely partnership, WWE and UNICEF have united together to demonstrate to tackle world hunger while getting kids moving.
  2. Partnerships are important to WWE and allow the premiere sports/entertainment property to strategically align with relevant organizations.
  3. This specific partnership has been successful both globally and here at home --particularly with the emphasis of getting children to stay active.


  • Stephanie McMahon, Chief Brand Officer, WWE
  • Shelley Diamond, Chief Marketing Officer, UNICEF
  • Kofi Kingston, Professional Wrestler, WWE


Courtney Nally, Evp, Entertainment, Ketchum

Meta Information:

  • Tags: Sports
  • Event: SXSW
  • Format: Panel
  • Track: Connection in Disconnection
  • Level: Intermediate
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