SXSW 2021

Emboldening Parents with Data to Faster Diagnosis


Delayed diagnosis and misdiagnosis are most prevalent in young children. This is especially the case for less-understood disorders such as non-IgE mediated food allergies. The wide range of symptoms, significant timing variations, and inability for parents to effectively communicate concerns compounds this further. Today, a staggering 25% of parents report infant food allergy or intolerance symptoms while less than 5% are ever officially diagnosed. In order to better support parents, I founded Free to Feed, focused on helping parents navigate food allergies. We are starting by creating a mobile technology to allow thorough parental reporting as well as a breast milk test strip which detects maternal dietary food proteins.

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  1. We tell parents "you know your baby best" and then commonly dismiss their concerns due to inadequate reporting and attitudes towards child health
  2. Technological advancements to assist parental data collection and reporting will significantly impact food allergy diagnosis rates and empower parents
  3. Breastmilk and formula food introduction data, infant symptoms, and long term impact will map a reversal strategy for rising food allergy rates



Trillitye Paullin, Founder & CEO, Free to Feed

Meta Information:

  • Tags: Health & MedTech
  • Event: SXSW
  • Format: Presentation
  • Track: Challenging Tech’s Path Forward
  • Track 2
  • Level: Beginner

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