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SXSW 2021

Navigating Accelerated Change in Music Industry

The recorded music industry used to have neatly defined functional silos - labels, publishers, PROs, distributors, artist management - while artists signed traditional label/pub deals. Now, we are seeing fundamental shifts in roles, who does what for whom, and evolving power structures. Publishers are buying master recordings, rightsholders are investing in distribution and technology, management companies are acquiring labels and publishers, and artists are retaining their IP rights. 2020 was a year accelerated by yet another major shift of pandemic-fueled change in how artists perform and engage their fans, with ripples felt throughout the industry. In this panel, we will examine why these changes are happening and what the implications are for the industry and for artists. Join us!

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  1. As an artist, I learned how to choose partners better and better understand my rights and options
  2. As a tech entrepreneur, I gained insights into how much the music sector is changing and how it might impact my company
  3. As an industry professional, I learned from the best in the field about why these deep changes are happening and how I can keep my company current



Vickie Nauman, Founder, CrossBorderWorks

Meta Information:

  • Tags: Future of Music, Startups
  • Event: SXSW
  • Format: Panel
  • Track: Transforming the Entertainment Landscape
  • Track 2
  • Level: Intermediate
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