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SXSW 2021

Holograms Are Here: Transforming Music and Arts

While volumetric performances don’t replace live experiences, it’s a way for artists to make a deeper connection with fans, and offer new monetization opportunities. We discuss ways creators, agencies and brands are using holograms and volumetric video captures to transform the music, arts and performance industries.

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  1. Volumetric performances can bring fans closer to their favorite performances than ever before and in an entirely different but still engaging way.
  2. From celebrity selfies, to streaming performances in your living room, to watching performers immersively or even on tv, holograms are on a next level
  3. Learn more about how companies and creators are finding ways to stream holograms and digital avatars to completely transform performances.



Hannah Bianchini, Executive Producer, Microsoft Mixed Reality Capture Studios

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