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SXSW 2021

Driving Innovation Through Emerging Tech with HBO

The entertainment landscape continues to evolve as consumer behavior and technology advances at a rapid pace. Successful brands are developing cutting edge strategies that will resonate with consumers in new ways, breaking through the cultural landscape to drive awareness, engagement and advocacy. HBO continues to build on its legacy of innovation by utilizing emerging technology including XR/AR/VR, wearables, voice, etc. Join HBO Marketing executives and partners as they share insights on how they have harnessed emerging technology to support their efforts, including the social VR experience Lovecraft Country: Sanctum, which transported “travelers” into series-inspired escape rooms, art installations, puzzles and a live concert by Janelle Monáe.

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  1. Gain insight into HBO’s approach to innovation that advances the art of storytelling and drives impact in the marketing space
  2. Understand best practices relevant to producing consumer experiences in emerging technology
  3. Track the evolution of consumer behavior and expectations that necessitate continued investment in new mediums



Olivia Beer, Exec Asst, HBO

Meta Information:

  • Tags: Film & TV Industry
  • Event: SXSW
  • Format: Panel
  • Track: Transforming the Entertainment Landscape
  • Level: Intermediate
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