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SXSW 2021

Supercharging Live Stream Events for DJs

Perhaps no musical subculture has been more dependent upon the live setting than DJs and their fans. The pandemic shut down in person events, posing an existential threat to the dance music experience. DJs, however, quickly pivoted online, finding a way to make their live sets compelling on a small screen, molding existing platforms like Twitch to suit their needs and creating an online performance revolution that will no doubt remain after festivals reopen. This panel will examine that transformation, the technology and content companies behind it, and emerging technologies that aim to create a supportive financial ecosystem to ensure DJs get paid for all of their hard work.

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  1. The electronic dance music scene has utilized the virtual music scene better than any other genre.
  2. DJs and producers are finding more creative ways to interact with fans through social media platforms, specifically Twitch.
  3. There are ways for artists to monetize livestreams in a similar way to selling tickets to a show.



Dana Maconi, Account Executive, SpinLab Communications

Meta Information:

  • Tags: Future of Music
  • Event: SXSW
  • Format: Panel
  • Track: Transforming the Entertainment Landscape
  • Level: Advanced
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