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SXSW 2021

Overcoming Bias in a Limited Capital Industry

Amy, Julia and Imelda will discuss the challenges of not only raising money in an emerging industry, but doing it as female and BIPOC founders. In a space that already has limited capital and no access to traditional funding sources, they will explore how women and BIPOC can overcome biases in their fundraising. Focusing on a discussion of equity, women and BIPOC in executive positions, changing the composition of Boards and raising capital under extraordinary conditions, they will share their personal experiences and lean into what is working both in and outside of cannabis to support female founders and BIPOC entrepreneurs.

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  1. What biases still exist in the capital markets today.
  2. How does fundraising in cannabis compare to other industries.
  3. What progress has been made for women and BIPOC women in raising capital.



Julia Jacobson, CEO, Aster Farms

Meta Information:

  • Tags: Cannabusiness
  • Event: SXSW
  • Format: Panel
  • Track: An Uncharted Future
  • Level: Intermediate
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