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SXSW 2021

How a Blue Economy Saves the Oceans

Human activity is causing profound damage to our oceans ranging from destruction of habitat to fueling more frequent and more intense hurricanes. But humans rely on the $1.5T worldwide ocean economy with 88% of global trade carried by sea and aquaculture rising as the fastest growing food sector. Current human use of the ocean is unsustainable but the tension between human commerce and protecting the ocean will grow as the global population is expected to reach 10B by 2050. The world urgently needs to develop a “blue economy” that provides socially inclusive access to economic benefit while protecting and developing intangible “blue” resources, like traditional ways of life, carbon sequestration, and coastal resilience to mitigate the devastating effects of climate change.

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  1. The current ways that humans use the oceans are not sustainable with damage ranging from ecosystem-destroying acidification to global climate change.
  2. Human exploitation of the ocean and its impact will greatly increase as we seek resources to support a population expected to grow to 10B by 2050.
  3. A vibrant, socially inclusive Blue Economy based on the sustainable use of the ocean will balance humanity’s needs with preserving the planet.



Marta Bulaich, Cmo, Seatrec

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