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SXSW 2021

Finding Fuel and Support In the First Shecession

A global pandemic, major economic recession, environmental disasters - we can all agree that 2020 has been hard on everyone. However, one often overlooked group has been particularly affected: working women. For the first time, this recession has impacted women more than men, with 865,000 women falling out of the workforce in September, sparking the world’s first Shecession. When given the right tools and resources, women are resilient and setbacks like this are opportunities to be more creative and entrepreneurial. Yet, women need the support to bounce back and accelerate ten years of employment gains lost. This panel will show the power of determination, combined with the proper support, is the building block to finding new paths forward, even when the odds are stacked against you.

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  1. Attendees will learn why this economic recession has disproportionately impacted women and understand the areas in which females need support.
  2. Attendees will gain an understanding about how women have a unique ability to be resilient in times of struggles.
  3. Attendees will come away with tangible tools to hone their resilience in uncertain times, creating new opportunities through business.



Tina Yip, Director of Marketing & Culture, Berlin Cameron

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