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SXSW 2021

When “Go Away” is a Powerful Brand Message

As the pandemic persists, it’s no secret that people remain skeptical about the safety of everyday activities, from dining out to going shopping. To address these consumer concerns around social distancing, retailers and marketers are turning to data-driven location insights as a way to encourage safe shopping, reduce overcrowding and limit the potential exposure and spread of COVID-19. By harnessing consumer insights and media formats typically used for personalized marketing, marketers can address major recovery roadblocks by utilizing real-time insights, such as stores’ high-traffic hours, proximity, and more. In this presentation, marketing and data experts will explore how companies can rebuild in a post-pandemic world by using data and OOH media for good.

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Takeaways

  1. Explore how location data can be used to enhance public safety and respond to pressing consumer concerns
  2. Learn why the same features that make OOH a powerful medium for advertising, make it just as powerful for delivering critical messages to the public
  3. Hear why location data will be essential as brands and business owners seek to understand foot traffic and meet the evolving needs of their customers.

Speakers

Organizer

Stacey Levine, VP Communications, Intersection

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