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SXSW 2021

How Tech Innovations are Helping Small Businesses

Small business owners across the nation have been severely impacted from COVID-19. The post-covid comeback of small business are on the rise and it’s being powered by technology – digital tools that has helped them survive during the pandemic and beyond. As they continue to recover from the pandemic, large organizations have been essential in getting these businesses back up and running. So how do you use purpose combined with customer data and insights to develop innovations that breathe life to small businesses? Hear from Kirsten Rutherford, Group Creative Director at TBWA\Chiat\Day LA and Michelle Taite, VP, Global Marketing for Intuit QuickBooks on how tech is the backbone for the rise of small businesses.

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Takeaways

  1. How technology is powering the comeback of small businesses
  2. What digital tools are essential for launching small businesses
  3. New innovations that are helping small businesses get back on their feet

Speakers

Organizer

Mikaela Stewart, Director of Communications, TBWA Chiat Day

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