Forget Fear: The Tactics Marketers Need Now
For decades, brands have used fear as a motivator – fear quantities would run out, the sale would be over, or you’d be an outcast without a specific product. 2020 introduced a very different, prolonged fear that makes these others seem laughable. Science confirms living with it saps both a person’s attention and decision-making ability.
To succeed in this new era, brands must acknowledge how people will increasingly process their marketing messages – with snap judgements and gut feelings. Understanding how to strategically trigger these instinctive responses will allow businesses to get noticed by their distracted, mentally exhausted targets, and prompt a positive response from them. Discover how brands can tap into the essence of human decision-making. And why they must.
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Additional Supporting Materials
- • See how humans rely on heuristics, decision defaults, and other mental shortcuts to make choices when they’re stressed, afraid, or distracted
- Find out why tactics such as Cognitive Fluency, Anchoring, and Eaton-Rosen Phenomenon will mark the messages of successful brands going forward
- Gain easy, actionable ways to apply these scientifically proven tactics to your marketing messages whether you’re a startup or a major corporation
- Nancy Harhut, Chief Creative Officer, HBT Marketing
Nancy Harhut, Chief Creative Officer, HBT Marketing