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SXSW 2021

Leveling Up Through Customer Engagement

Video games have always been a popular medium to connect people across the world using a shared experience. Add in the pandemic lockdown and 2020 has become one of the best years for video game makers as people worldwide blast away the boredom with their controllers and screens. Today’s gamers are looking for an extended, ongoing experience when they commit to a new game. You need community support and a vision on how to keep gamers coming back. Jam City is massively successful because it has mastered the art of community building and customer engagement.

In this session, Will Crocker, VP of Customer and Partner Marketing of customer engagement platform Braze, will join industry experts to uncover the engagement strategies used to keep gamers informed and thirsty for years to come.

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  1. How does mobile technology play a role in boosting gamer engagement and building strong gaming communities?
  2. What are the best engagement strategies that marketers and brands must know when building out robust gaming experiences?
  3. How does mobile technology play a role in creating an ongoing gaming experience that continually keeps users engaged?


  • Will Crocker, VP of Customer and Partner Marketing, Braze
  • Dean Takahashi, Lead Writer for GamesBeat, VentureBeat
  • Lisa Spano, SVP, Experience Management and Insights, Jam City


Erin Pricoli, Communications Coordinator, Braze

Meta Information:

  • Tags: Game Industry
  • Event: SXSW
  • Format: Panel
  • Track: Connection in Disconnection
  • Level: Beginner
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